It’s 10 PM on a Tuesday. One of your future customers has just tucked their kids into bed and finally has a quiet moment to explore their next big decision: buying a car. They’re browsing your site, comparing models, getting excited… and then a key question pops into their mind. They spot your chat window - a glimmer of hope for a quick answer -…

What if the chat window on your website, often seen as just a customer support tool, was actually your most underrated salesperson? Many businesses treat live chat as a reactive line of defense - a place to answer questions and solve problems. But what if you started treating it as a proactive engine for growth? In this series, we'll explore 11 key elements to transform…